Ongoing leadership
What clients typically pay
$5k–$15k / month
- Predictable, recurring revenue
- Deeper client relationships
- Easier to plan your capacity
- Best for ongoing product leadership
For product leaders
Start your fractional business
You have led products for years. Turning that into a practice is a different skill — niche, pricing, positioning, pipeline, and the systems that keep clients coming in. This is a done-for-you launch built for experienced product leaders: we build and launch the systems, you bring the expertise.
Who this is for
Built for senior leaders ready to work for themselves
You have spent years building expertise, leading teams, and delivering results for someone else's company. If most of this sounds familiar, the fractional model was made for you.
You are a fit if
You have the experience — and want the ownership
- You are tired of long weeks building someone else's vision
- You have deep functional expertise that companies value
- You have led cross-functional teams and delivered measurable results
- You want control over your time, your clients, and how you work
- You are energized by solving different problems across several companies
- You know your work creates real value, and you want to build something of your own
Fractional works across disciplines
Product-led, but not product-only
The system is built around product leadership, and the same launch path works for senior leaders in any function companies hire on a fractional basis.
- Product
- Technology / CTO
- Marketing / CMO
- Communications
- Strategy / COO
- Design
- Data / Analytics
- Revenue / CRO
Why this matters
The expertise is not the hard part
Most experienced product leaders who want to go fractional stall in the same place — not on the work itself, but on everything around it.
Where operators get stuck
The questions that stall a launch
- Where the first consistent clients actually come from
- How to position a clear, differentiated personal brand
- Which niche to focus on for durable demand
- How to structure pricing and retainers
- How to build traction without living on the content treadmill
What actually moves the needle
A system, not another course
You do not need one more theory-based course. You need a structured, repeatable system — set up correctly, then run consistently.
- A defined niche and a clear service model
- Positioning that reads as senior and credible
- A repeatable engine for visibility and leads
- Follow-up that turns interest into booked calls
- The whole thing implemented, not just explained
We build that system for you and launch it.
The market for independent expertise is growing
34,000+US workers with “fractional” in their job title in 2025, up 265% since 2019Source: Lightcast, The Rise of Fractional Leadership (2026)
74.9MAmericans earning income independently in 2026, a recordSource: MBO Partners, State of Independence 2026
28%of skilled knowledge workers now work as freelancers or independent professionalsSource: Upwork Research Institute, Future Workforce Index 2025
Market data from third-party research, shown for context. It describes the overall market, not the results of any individual practice.
The 6-step launch framework
From corporate leader to fractional practice owner
Six steps, in order. The Kickstart takes you through each one, and we build and launch the parts where a launch usually stalls.
Step 01
Define your niche
The narrower the niche, the easier it is to stand out and attract inbound interest. We pin down three answers:
- Who your ideal client is — stage, industry, and size
- The problems you solve, such as discovery, platform scaling, or launch execution
- Why they should hire you — domain depth, track record, and day-one frameworks
Step 02
Set your pricing
Your pricing model shapes how you sell, how you deliver, and how you plan your time. We help you choose a model — retainer, project, or hourly — set your rates, and package your services.
Step 03
Build your brand
In a fractional practice, you are the product. Your brand is how clients find you, trust you, and refer you.
- A LinkedIn presence aimed at your ideal client
- A simple website with your offer and a way to book a call
- Two or three case studies, an origin story, and a useful lead magnet
Step 04
Land your first client
For most leaders, the first engagement comes from the network they already have. We help you activate it deliberately.
- A clear "I have gone fractional" announcement to your warm network
- A referral ask to the people who know your work best
- Personalized outreach to a short list of target companies, plus the communities your clients spend time in
Step 05
Deliver and systematize
Great delivery earns referrals; systematized delivery keeps it sustainable.
- An onboarding playbook for your first two weeks with a client
- A predictable cadence of updates, strategy syncs, and retrospectives
- Reusable frameworks plus standard contracts, SOWs, and change-order terms
Step 06
Scale and grow
Once delivery is consistent, growth comes from leverage, not longer weeks.
- Review your rates as demand grows, and protect your capacity
- Productize what you know into workshops, templates, or paid audits
- Offer lighter advisory retainers and build a bench of trusted peers
What the Kickstart includes
Everything we build and launch for you
A done-for-you build of your fractional practice — set up and launched end to end, not handed to you as homework. No tech headaches: we handle the setup, integrations, and automation.
01
LinkedIn profile revamp
Headline, About section, and visuals rebuilt around the clients you want, so your experience reads as senior, focused, and credible from the first look.
02
A website built for you
A professional, conversion-ready site with your positioning, services, case studies, and a clear path to book a call — connected to your CRM.
03
CRM setup
Full CRM setup and configuration, so you can track leads, manage your pipeline, and follow up on every conversation from day one.
04
Meta + LinkedIn lead engine
Lead generation on Meta and LinkedIn, with targeting set to your ideal client profile, assisted LinkedIn outreach, and follow-up flows that move interest toward a booked call.
05
AI nurture sequences
AI-assisted email and LinkedIn sequences that warm new connections with personalized messaging until they are ready to book a call.
06
60-day LinkedIn posting calendar
A 60-day content calendar of ready-to-use LinkedIn posts tailored to your niche, plus DM templates for starting and continuing conversations.
07
End-to-end automation and booking
LinkedIn, CRM, email, website, and calendar booking linked into one system, so a new lead moves from first touch to a booked call without manual handoffs.
Plus
Training and 30 days of support
Extras on top of the build: a live one-to-one training session on running the system, plus 30 days of post-launch support.
You bring the expertise. We build the machine.
Choosing your pricing model
How you’ll charge your own clients
Part of launching your practice is choosing how you’ll price your work. These are the three models most fractional leaders use, with typical market ranges, so you can set your own rates with confidence. In the Kickstart we help you pick a model and package your offer.
Defined scope
What clients typically pay
$10k–$50k+ / project
- Clear scope and deliverables
- Good for specialized engagements
- Priced around the outcome, not the hours
- Best for MVP reviews, audits, and launch plans
Advisory time
What clients typically pay
$150–$350 / hour
- Simple to start with
- Flexible for both sides
- Low commitment for new clients
- Best for advisory and coaching
Looking for the price of the Kickstart itself? It’s $19,999 one-time — see below.
Ranges are market references for your own client pricing, not a promise of earnings.
Many fractional leaders start with retainers, because they create recurring work and stronger client relationships than hourly billing. Your own rates depend on your niche, experience, and market.
Common mistakes we help you avoid
Where new fractional practices go wrong
None of these are about expertise. They are about running a practice — and each one is easier to avoid when the system is set up correctly from the start.
Mistake 01
Underpricing yourself
You are not a contractor; you are a strategic leader. Price for the value you deliver, not for hours worked.
Mistake 02
Saying yes to everything
Bad-fit clients drain energy and reputation. Turn down work that does not match your niche or values.
Mistake 03
No scope boundaries
Without a clear SOW and a change-order process, a ten-hour-a-week engagement quietly becomes thirty unpaid hours.
Mistake 04
Neglecting your pipeline
When delivery gets busy, marketing stops. Keep building relationships for the next engagement while you serve this one.
Mistake 05
Going it alone
Join fractional communities, find a mentor, and build a peer group. Working entirely alone is a fast route to burnout.
Mistake 06
Vague positioning
“Fractional product leader” is not a niche. Name the stage, industry and problem you solve so the right buyers recognise themselves in one line.
Program investment
Two ways to start
Go all in on the full launch, or start with a focused strategy session — credited toward the launch if you upgrade.
Full build
One-time
Fractional Business Kickstart
A done-for-you build of your fractional practice. We build and launch:
$19,999 one-time
- LinkedIn profile revamp — a headline that says who you help and how, an About section written as a short sales page, a Featured section, a custom banner and outcome-led experience entries.
- Your practice website — a one-page site with your offer, the problems you solve, your service tiers, proof from your career, an FAQ and a booking button. Mobile-ready, with analytics installed.
- CRM setup — a pipeline from first contact to signed client, with every lead tagged by where it came from (ad, referral or outreach) and follow-up reminders built in.
- Meta + LinkedIn lead engine — campaigns aimed at your ideal clients, lead capture that feeds straight into your CRM, and warm, referral and cold outreach scripts with assisted LinkedIn outreach.
- AI nurture sequences — a five-step email sequence (welcome, value, proof, offer, final nudge) and matching LinkedIn messages, sent to every new lead whichever way they found you.
- 60-day LinkedIn posting calendar — about three posts a week across formats such as your origin story, frameworks, case studies and contrarian takes, plus DM templates for replies and follow-ups.
- End-to-end automation and booking — your booking calendar, confirmations and reminders, with the whole path from first click to booked call tested before handover.
- Plus: a training session that walks you through every tool and sequence so you can run it yourself, and 30 days of support afterwards.
Platform subscriptions and ad spend are paid directly by you and are not included.
Terms and conditions apply.
Standalone
1-Hour Strategy Call
A focused session to define your niche, positioning, and first steps. Fully credited if you upgrade to the launch.
$300 standalone
- Dedicated 60-minute strategy session
- Clear definition of your niche and service model
- A roadmap outlining your first steps to launch
- Personalized recommendations aligned to your goals
- Full credit applied to the launch system upon upgrade
Terms and conditions apply.
The Kickstart builds and launches the system; it does not guarantee clients, revenue, or income. Results depend on your niche, network, and how consistently you run the system.
Get started
Ready to build your fractional practice?
You do not have to figure it all out alone. Book an intro call to map out your launch plan — we build the brand, pipeline, and automation, and you focus on what you do best: leading.